What's going on in marketing research?.
(eVideo)

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Average Rating
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Published
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Format
eVideo
Physical Desc
1 online resource (1 video file, approximately 28 min.) : digital, .flv file, sound
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Language
English

Notes

General Note
Title from title frames.
Date/Time and Place of Event
Originally produced by TV Choice in 2005.
Description
Market research is big business, with clients demanding more and better ways of finding out what their customers want. Case studies show how market research is changing and the impact of new technology. Classic divisions: The internet is now widely used in market research - as are mobile phones and other new techniques. But the classic divisions of market research still apply. We explain qualitative and quantitative research: also primary and secondary research. Applications: The publishing giant IPC uses market research for long established titles such Melody Maker, as well as for launching new titles, such as the controversial Nuts magazine. Universal Records employs research to keep in touch with its buyers - for example, how will the market react to the launch of a new band? For Cancer Research UK, meanwhile, market research is about testing how effective their TV ads are. What's it all for? The technology may be impressive, but what's the point of it all? What use is market research if it supports products we don't need?
System Details
Mode of access: World Wide Web.

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Citations

APA Citation, 7th Edition (style guide)

(2014). What's going on in marketing research? . Kanopy Streaming.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

2014. What's Going On in Marketing Research?. Kanopy Streaming.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

What's Going On in Marketing Research? Kanopy Streaming, 2014.

MLA Citation, 9th Edition (style guide)

What's Going On in Marketing Research? Kanopy Streaming, 2014.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID
04051f8f-08a8-8c93-e850-c3dc60dcc217-eng
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Grouped Work ID04051f8f-08a8-8c93-e850-c3dc60dcc217-eng
Full titlewhats going on in marketing research
Authorkanopy
Grouping Categorymovie
Last Update2023-05-04 17:37:35PM
Last Indexed2024-03-29 02:04:16AM

Book Cover Information

Image Sourcesideload
First LoadedJul 2, 2023
Last UsedFeb 20, 2024

Marc Record

First DetectedDec 17, 2022 12:55:43 AM
Last File Modification TimeMay 04, 2023 05:38:11 PM

MARC Record

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