The business plan in action : three case studies.
(eVideo)
Contributors
Published
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Format
eVideo
Physical Desc
1 online resource (1 video file, 25 min. 2 sec.) : digital, stereo., sound, color
Status
Description
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More Details
Language
English
Notes
Date/Time and Place of Event
Originally produced by TV Choice in 2011.
Description
Three businesses and three business plans. Why did they need them? What did they put in them? Were they worth it? 1. Aims and objectives: Every business plan should have a company's aims and objectives. The Croft Tea Room has the ambitious aim of helping to regenerate the run-down area of St Mary Cray. And linked to a firm's aims will be a description of its product or service. In the case of the Spoonfed company this is a website where you find out everything that's going on in London. --2. Marketing: At the heart of any business plan has to be a marketing plan. Who's going to want your product? How are you going to tell them about it? How much are you going to sell it for? Vital, too, is to show you've done your market research. For the founders of Spoonfed this meant getting on their bikes and surveying potential venues. Meanwhile Louise, founder of fitness business Penelope Fitstar, has developed a "brand identity" which she says is crucial to her marketing plan. --3. Finance: Many people consider the financial section of the business plan the most important - it shows how the money works. You have to explain where your revenue is going to come from, and, critically, that you will have the money when you need it - your cash flow. The financial section is especially important when using your plan to raise money - the founders of Spoonfed used their plan to raise £1 million. Also: plan v reality - how did things work out in practice? --Kanopy.
Original Version
Originally produced,[Kent, TV Choice, 2011]
System Details
Mode of access: World Wide Web.
Also in this Series
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Citations
APA Citation, 7th Edition (style guide)
(2014). The business plan in action: three case studies . Kanopy Streaming.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2014. The Business Plan in Action: Three Case Studies. Kanopy Streaming.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)The Business Plan in Action: Three Case Studies Kanopy Streaming, 2014.
MLA Citation, 9th Edition (style guide)The Business Plan in Action: Three Case Studies Kanopy Streaming, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
6159483e-a3fd-9780-627e-a5f60044e41f-eng
Grouping Information
Grouped Work ID | 6159483e-a3fd-9780-627e-a5f60044e41f-eng |
---|---|
Full title | business plan in action three case studies |
Author | kanopy |
Grouping Category | movie |
Last Update | 2023-05-04 17:37:35PM |
Last Indexed | 2024-03-29 03:15:47AM |
Book Cover Information
Image Source | sideload |
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First Loaded | May 3, 2023 |
Last Used | Mar 16, 2024 |
Marc Record
First Detected | Dec 17, 2022 12:55:16 AM |
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Last File Modification Time | May 04, 2023 05:37:37 PM |
MARC Record
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