The business plan in action : three case studies.
(eVideo)

Book Cover
Average Rating
Contributors
Published
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Format
eVideo
Physical Desc
1 online resource (1 video file, 25 min. 2 sec.) : digital, stereo., sound, color
Status

Description

Loading Description...

More Details

Language
English

Notes

Date/Time and Place of Event
Originally produced by TV Choice in 2011.
Description
Three businesses and three business plans. Why did they need them? What did they put in them? Were they worth it? 1. Aims and objectives: Every business plan should have a company's aims and objectives. The Croft Tea Room has the ambitious aim of helping to regenerate the run-down area of St Mary Cray. And linked to a firm's aims will be a description of its product or service. In the case of the Spoonfed company this is a website where you find out everything that's going on in London. --2. Marketing: At the heart of any business plan has to be a marketing plan. Who's going to want your product? How are you going to tell them about it? How much are you going to sell it for? Vital, too, is to show you've done your market research. For the founders of Spoonfed this meant getting on their bikes and surveying potential venues. Meanwhile Louise, founder of fitness business Penelope Fitstar, has developed a "brand identity" which she says is crucial to her marketing plan. --3. Finance: Many people consider the financial section of the business plan the most important - it shows how the money works. You have to explain where your revenue is going to come from, and, critically, that you will have the money when you need it - your cash flow. The financial section is especially important when using your plan to raise money - the founders of Spoonfed used their plan to raise £1 million. Also: plan v reality - how did things work out in practice? --Kanopy.
Original Version
Originally produced,[Kent, TV Choice, 2011]
System Details
Mode of access: World Wide Web.

Syndetics Unbound

Also in this Series

Checking series information...

More Like This

Loading more titles like this title...

Citations

APA Citation, 7th Edition (style guide)

(2014). The business plan in action: three case studies . Kanopy Streaming.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

2014. The Business Plan in Action: Three Case Studies. Kanopy Streaming.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

The Business Plan in Action: Three Case Studies Kanopy Streaming, 2014.

MLA Citation, 9th Edition (style guide)

The Business Plan in Action: Three Case Studies Kanopy Streaming, 2014.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

Staff View

Grouped Work ID
6159483e-a3fd-9780-627e-a5f60044e41f-eng
Go To Grouped Work

Grouping Information

Grouped Work ID6159483e-a3fd-9780-627e-a5f60044e41f-eng
Full titlebusiness plan in action three case studies
Authorkanopy
Grouping Categorymovie
Last Update2023-05-04 17:37:35PM
Last Indexed2024-03-29 03:15:47AM

Book Cover Information

Image Sourcesideload
First LoadedMay 3, 2023
Last UsedMar 16, 2024

Marc Record

First DetectedDec 17, 2022 12:55:16 AM
Last File Modification TimeMay 04, 2023 05:37:37 PM

MARC Record

LEADER02760cgm a2200361 i 4500
001kan1064957
003CaSfKAN
00520120928105007.0
006m        c        
007vz uzazuu
007cr una---unuuu
008140704p20142011cau025        o   vleng d
02852|a 1064957|b Kanopy
035 |a (OCoLC)900275372
040 |a NZEN|c NZEN|e rda
24504|a The business plan in action :|b three case studies.
264 1|a [San Francisco, California, USA] :|b Kanopy Streaming,|c 2014.
300 |a 1 online resource (1 video file, 25 min. 2 sec.) :|b digital, stereo., sound, color
336 |a two-dimensional moving image|2 rdacontent
337 |a computer|2 rdamedia
338 |a online resource|2 rdacarrier
344 |a digital
347 |a video file|b MPEG-4|b Flash
518 |a Originally produced by TV Choice in 2011.
520 |a Three businesses and three business plans. Why did they need them? What did they put in them? Were they worth it? 1. Aims and objectives: Every business plan should have a company's aims and objectives. The Croft Tea Room has the ambitious aim of helping to regenerate the run-down area of St Mary Cray. And linked to a firm's aims will be a description of its product or service. In the case of the Spoonfed company this is a website where you find out everything that's going on in London. --2. Marketing: At the heart of any business plan has to be a marketing plan. Who's going to want your product? How are you going to tell them about it? How much are you going to sell it for? Vital, too, is to show you've done your market research. For the founders of Spoonfed this meant getting on their bikes and surveying potential venues. Meanwhile Louise, founder of fitness business Penelope Fitstar, has developed a "brand identity" which she says is crucial to her marketing plan. --3. Finance: Many people consider the financial section of the business plan the most important - it shows how the money works. You have to explain where your revenue is going to come from, and, critically, that you will have the money when you need it - your cash flow. The financial section is especially important when using your plan to raise money - the founders of Spoonfed used their plan to raise £1 million. Also: plan v reality - how did things work out in practice? --Kanopy.
534 |p Originally produced|c [Kent, TV Choice, 2011]
538 |a Mode of access: World Wide Web.
650 0|a Business planning|x Study and teaching.
650 0|a Strategic planning.
650 0|a Small business|x Management.
7102 |a Kanopy (Firm)
85640|u https://pascolibraries.kanopy.com/node/64958|z A Kanopy streaming video
85642|z Cover Image|u https://www.kanopy.com/node/64958/external-image