Responsible corporations?
(eVideo)
Contributors
Published
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Format
eVideo
Physical Desc
1 online resource (1 video file, approximately 24 min.) : digital, .flv file, sound
Status
Description
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More Details
Language
English
Notes
General Note
Title from title frames.
Date/Time and Place of Event
Originally produced by TV Choice in 2010.
Description
Multinational companies are aggressively marketing cigarettes to young people in developing countries, with tragic social costs. This film explores the case of Indonesia - the third largest market for tobacco products in the world. Human Costs: "If I'd known I'd get this disease I would have quit a long time ago." Ujang has terminal lung cancer. At 45, he is the victim of a habit, which is killing millions in his country. Targeted by the tobacco industry's relentless, high-powered marketing, Indonesians start young and die young. Marketing: Most Indonesians don't believe that smoking is bad for their health and the industry shamelessly cashes in on their ignorance. The marketing strategies of cigarette companies play a major role in a massive national habit. Among men, almost 70% light up every day - about 80 million smoker. Corporations: Pressure groups attack the behaviour of giant tobacco companies like Philip Morris and British American Tobacco as a blatant breach of corporate social responsibility. Internal Philip Morris documents reveal the company's strategy: they want to entice young Indonesians to sample their deadly wares - and get them hooked.
System Details
Mode of access: World Wide Web.
Also in this Series
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Citations
APA Citation, 7th Edition (style guide)
(2014). Responsible corporations? . Kanopy Streaming.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2014. Responsible Corporations?. Kanopy Streaming.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Responsible Corporations? Kanopy Streaming, 2014.
MLA Citation, 9th Edition (style guide)Responsible Corporations? Kanopy Streaming, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
3ebe0f23-f36b-6da0-67f9-a8ec551a24cf-eng
Grouping Information
Grouped Work ID | 3ebe0f23-f36b-6da0-67f9-a8ec551a24cf-eng |
---|---|
Full title | responsible corporations |
Author | kanopy |
Grouping Category | movie |
Last Update | 2023-05-04 17:37:35PM |
Last Indexed | 2024-04-27 03:01:11AM |
Book Cover Information
Image Source | sideload |
---|---|
First Loaded | Mar 22, 2023 |
Last Used | Jan 16, 2024 |
Marc Record
First Detected | Dec 17, 2022 12:56:01 AM |
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Last File Modification Time | May 04, 2023 05:38:30 PM |
MARC Record
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520 | |a Multinational companies are aggressively marketing cigarettes to young people in developing countries, with tragic social costs. This film explores the case of Indonesia - the third largest market for tobacco products in the world. Human Costs: "If I'd known I'd get this disease I would have quit a long time ago." Ujang has terminal lung cancer. At 45, he is the victim of a habit, which is killing millions in his country. Targeted by the tobacco industry's relentless, high-powered marketing, Indonesians start young and die young. Marketing: Most Indonesians don't believe that smoking is bad for their health and the industry shamelessly cashes in on their ignorance. The marketing strategies of cigarette companies play a major role in a massive national habit. Among men, almost 70% light up every day - about 80 million smoker. Corporations: Pressure groups attack the behaviour of giant tobacco companies like Philip Morris and British American Tobacco as a blatant breach of corporate social responsibility. Internal Philip Morris documents reveal the company's strategy: they want to entice young Indonesians to sample their deadly wares - and get them hooked. | ||
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