Positioning: How Advertising Shapes Perception
(eVideo)

Book Cover
Average Rating
Contributors
Learning Seed (Firm), Distributor
Kanopy (Firm), Distributor
Published
[San Francisco, California, USA] : Learning Seed, 2004., Kanopy Streaming, 2016.
Format
eVideo
Physical Desc
1 online resource (streaming video file) (21 minutes): digital, .flv file, sound
Status

Description

Loading Description...

More Details

Language
English

Notes

General Note
In Process Record.
General Note
Title from title frames.
General Note
Film
Date/Time and Place of Event
Originally produced by Learning Seed in 2004.
Description
Contemporary advertising seldom demonstrates why one brand is superior, or constructs logical arguments to sway buyers. Advertisers today position instead of persuade. Position refers to a place the product occupies in the consumer's mind. Nobody likes to be told how to think, but few notice when told how to see. Explore perceptual mapping, market segmentation, the use of emotion and magic, social approval, positioning against the competition, re-positioning, and using unique attributes..
System Details
Mode of access: World Wide Web.

Syndetics Unbound

Also in this Series

Checking series information...

More Like This

Loading more titles like this title...

Citations

APA Citation, 7th Edition (style guide)

(2004). Positioning: How Advertising Shapes Perception . Learning Seed.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

2004. Positioning: How Advertising Shapes Perception. Learning Seed.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Positioning: How Advertising Shapes Perception Learning Seed, 2004.

MLA Citation, 9th Edition (style guide)

Positioning: How Advertising Shapes Perception Learning Seed, 2004.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

Staff View

Grouped Work ID
23711c99-e113-1d5c-a114-0e343b3251c7-eng
Go To Grouped Work

Grouping Information

Grouped Work ID23711c99-e113-1d5c-a114-0e343b3251c7-eng
Full titlepositioning how advertising shapes perception
Authorlearning seed
Grouping Categorymovie
Last Update2023-10-10 10:47:32AM
Last Indexed2024-03-27 02:30:42AM

Book Cover Information

Image Sourcesideload
First LoadedJul 20, 2023
Last UsedSep 19, 2023

Marc Record

First DetectedDec 17, 2022 12:57:53 AM
Last File Modification TimeOct 10, 2023 10:51:15 AM

MARC Record

LEADER01805ngm a22003854a 4500
001kan1097709
003CaSfKAN
006m     o  c        
007cr una---unuuu
007vz uzazuu
008160825p20162004cau021        o   vleng d
02852|a 1097709|b Kanopy
035 |a (OCoLC)956899337
040 |a VDU|b eng|c VDU
24500|a Positioning: How Advertising Shapes Perception
264 1|b Learning Seed,|c 2004.
264 1|a [San Francisco, California, USA] :|b Kanopy Streaming,|c 2016.
300 |a 1 online resource (streaming video file) (21 minutes):|b digital, .flv file, sound
306 |a 002100
336 |a two-dimensional moving image|b tdi|2 rdacontent
337 |a computer|b c|2 rdamedia
338 |a online resource|b cr|2 carrier
500 |a In Process Record.
500 |a Title from title frames.
500 |a Film
518 |a Originally produced by Learning Seed in 2004.
520 |a Contemporary advertising seldom demonstrates why one brand is superior, or constructs logical arguments to sway buyers. Advertisers today position instead of persuade. Position refers to a place the product occupies in the consumer's mind. Nobody likes to be told how to think, but few notice when told how to see. Explore perceptual mapping, market segmentation, the use of emotion and magic, social approval, positioning against the competition, re-positioning, and using unique attributes..
538 |a Mode of access: World Wide Web.
653 |a  Advertising & PR
653 |a Marketing
655 7|a  Educational films|2 lcgft
7102 |a Learning Seed (Firm),|4 dst
7102 |a Kanopy (Firm),|4 dst
85640|u https://pascolibraries.kanopy.com/node/97710|z A Kanopy streaming video
85642|z Cover Image|u https://www.kanopy.com/node/97710/external-image