Positioning: How Advertising Shapes Perception
(eVideo)
Contributors
Published
[San Francisco, California, USA] : Learning Seed, 2004., Kanopy Streaming, 2016.
Format
eVideo
Physical Desc
1 online resource (streaming video file) (21 minutes): digital, .flv file, sound
Status
Description
Loading Description...
More Details
Language
English
Notes
General Note
In Process Record.
General Note
Title from title frames.
General Note
Film
Date/Time and Place of Event
Originally produced by Learning Seed in 2004.
Description
Contemporary advertising seldom demonstrates why one brand is superior, or constructs logical arguments to sway buyers. Advertisers today position instead of persuade. Position refers to a place the product occupies in the consumer's mind. Nobody likes to be told how to think, but few notice when told how to see. Explore perceptual mapping, market segmentation, the use of emotion and magic, social approval, positioning against the competition, re-positioning, and using unique attributes..
System Details
Mode of access: World Wide Web.
Also in this Series
Checking series information...
Subjects
LC Subjects
Citations
APA Citation, 7th Edition (style guide)
(2004). Positioning: How Advertising Shapes Perception . Learning Seed.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2004. Positioning: How Advertising Shapes Perception. Learning Seed.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Positioning: How Advertising Shapes Perception Learning Seed, 2004.
MLA Citation, 9th Edition (style guide)Positioning: How Advertising Shapes Perception Learning Seed, 2004.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
23711c99-e113-1d5c-a114-0e343b3251c7-eng
Grouping Information
Grouped Work ID | 23711c99-e113-1d5c-a114-0e343b3251c7-eng |
---|---|
Full title | positioning how advertising shapes perception |
Author | learning seed |
Grouping Category | movie |
Last Update | 2023-10-10 10:47:32AM |
Last Indexed | 2024-04-20 02:37:41AM |
Book Cover Information
Image Source | sideload |
---|---|
First Loaded | Jul 20, 2023 |
Last Used | Sep 19, 2023 |
Marc Record
First Detected | Dec 17, 2022 12:57:53 AM |
---|---|
Last File Modification Time | Oct 10, 2023 10:51:15 AM |
MARC Record
LEADER | 01805ngm a22003854a 4500 | ||
---|---|---|---|
001 | kan1097709 | ||
003 | CaSfKAN | ||
006 | m o c | ||
007 | cr una---unuuu | ||
007 | vz uzazuu | ||
008 | 160825p20162004cau021 o vleng d | ||
028 | 5 | 2 | |a 1097709|b Kanopy |
035 | |a (OCoLC)956899337 | ||
040 | |a VDU|b eng|c VDU | ||
245 | 0 | 0 | |a Positioning: How Advertising Shapes Perception |
264 | 1 | |b Learning Seed,|c 2004. | |
264 | 1 | |a [San Francisco, California, USA] :|b Kanopy Streaming,|c 2016. | |
300 | |a 1 online resource (streaming video file) (21 minutes):|b digital, .flv file, sound | ||
306 | |a 002100 | ||
336 | |a two-dimensional moving image|b tdi|2 rdacontent | ||
337 | |a computer|b c|2 rdamedia | ||
338 | |a online resource|b cr|2 carrier | ||
500 | |a In Process Record. | ||
500 | |a Title from title frames. | ||
500 | |a Film | ||
518 | |a Originally produced by Learning Seed in 2004. | ||
520 | |a Contemporary advertising seldom demonstrates why one brand is superior, or constructs logical arguments to sway buyers. Advertisers today position instead of persuade. Position refers to a place the product occupies in the consumer's mind. Nobody likes to be told how to think, but few notice when told how to see. Explore perceptual mapping, market segmentation, the use of emotion and magic, social approval, positioning against the competition, re-positioning, and using unique attributes.. | ||
538 | |a Mode of access: World Wide Web. | ||
653 | |a Advertising & PR | ||
653 | |a Marketing | ||
655 | 7 | |a Educational films|2 lcgft | |
710 | 2 | |a Learning Seed (Firm),|4 dst | |
710 | 2 | |a Kanopy (Firm),|4 dst | |
856 | 4 | 0 | |u https://pascolibraries.kanopy.com/node/97710|z A Kanopy streaming video |
856 | 4 | 2 | |z Cover Image|u https://www.kanopy.com/node/97710/external-image |