Why Ads Work: The Power of Self-Deception
(eVideo)

Book Cover
Average Rating
Contributors
Learning Seed (Firm), Distributor
Kanopy (Firm), Distributor
Published
[San Francisco, California, USA] : Learning Seed, 1996., Kanopy Streaming, 2016.
Format
eVideo
Physical Desc
1 online resource (streaming video file) (23 minutes): digital, .flv file, sound
Status

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Language
English

Notes

General Note
In Process Record.
General Note
Title from title frames.
General Note
Film
Date/Time and Place of Event
Originally produced by Learning Seed in 1996.
Description
The most important words in advertising are the ones you don't see or hear. Why Ads Work proposes that ads rarely lie, they merely allow plenty of room for self-deception. Ads use humor, drama, and entertainment because people being humored and entertained are not critical - they "suspend their disbelief." In short, they become the perfect consumer.. Why Ads Work will help your students reclaim their critical powers. Think of this video as a re-training of listening and reading skills. The technique is to focus on claims made by ads - the actual selling part that "claims" some benefits or value for the product.. Learn:. • How claims are devalued by small words or phrases such as up to, as much as, from, can, or fights. These phrases can completely change the meaning of a claim, yet most listeners fail to hear them. They see "works to fight wrinkles," but hear "prevents wrinkles.". • When "best" means "better" and "better" means "best". Why so many products can claim to be the best, the strongest, the most powerful, etc.. • The meaning of puffery and the difference between facts and opinions.. • The "magic" of Water is Wet claims. These are claims true for all brands but phrased in such a way as to make it sound unique and exciting..
System Details
Mode of access: World Wide Web.

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Citations

APA Citation, 7th Edition (style guide)

(1996). Why Ads Work: The Power of Self-Deception . Learning Seed.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

1996. Why Ads Work: The Power of Self-Deception. Learning Seed.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Why Ads Work: The Power of Self-Deception Learning Seed, 1996.

MLA Citation, 9th Edition (style guide)

Why Ads Work: The Power of Self-Deception Learning Seed, 1996.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID
3840d730-c90f-c393-9301-2fd7029407bd-eng
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Grouping Information

Grouped Work ID3840d730-c90f-c393-9301-2fd7029407bd-eng
Full titlewhy ads work the power of self deception
Authorlearning seed
Grouping Categorymovie
Last Update2023-10-10 10:47:32AM
Last Indexed2024-03-29 02:45:00AM

Book Cover Information

Image Sourcesideload
First LoadedAug 20, 2023
Last UsedOct 5, 2023

Marc Record

First DetectedDec 17, 2022 12:57:54 AM
Last File Modification TimeOct 10, 2023 10:51:16 AM

MARC Record

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500 |a Film
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